From New Artist to R110k+ in Sales & 1M+ Views in 12 Months

The Challenge

Bianca came to us as a new artist who had only started painting in her 50s with no formal training. She had a compelling story and beautiful work to sell, but no idea how to position herself online, no time to run her own social media, and no content to show for it.

The Krescko Approach

• →We built a simple, honest positioning strategy around Bianca's most compelling asset: her unique journey from interior business owner to abstract artist in her 50s
• →We produced her first set of video assets in a single shoot, over 60 reels that have been used and remixed across 12 months, so she never has to worry about making content
• →We managed her Facebook and Instagram at 3 posts per week consistently, generating no less than 20,000 views per month
• →We focused on authentic storytelling, letting her personality and process drive engagement rather than chasing trends

• 7 months in, we added the following services:

• →Website revamp: transformed a basic image gallery into a shoppable catalog where visitors can browse and purchase art, fabric, and wallpaper
• →Pinterest management for long-term discovery, building a presence where her art finds people actively searching for what she creates
• →Newsletter infrastructure on Beehiiv targeting designers, architects, and collectors

The Results

• 💥R110k+ in art sales attributed to social media activity
• 💥1M+ total views across all platforms (Instagram, Facebook, Pinterest)
• 💥Instagram: 401K views, 115.9K reach (+320%), 14.3K interactions
• 💥Facebook: 432K views, 143.5K viewers, 11K interactions
• 💥Pinterest: 54K+ impressions, 230+ saves in 4 months
• 💥Website: 3,809 visits, 3,558 unique visitors since April 2026
• 💥10.4K link clicks, 3.1K+ new followers across platforms
• 💥Featured in Condé Nast's World of Interiors and Muse Magazine
• 💥5+ exhibitions including FNB Art Joburg

See for yourself →