How We Took The Shuri Collection From Idea to Execution in 2 Weeks
CLIENT
The Shuri Collection
INDUSTRY
Safari Lodges / Hospitality Investment
SERVICES
Branding, Web Design, Paid Ads, Strategy
DURATION
2 weeks (initial launch)
The Challenge
The Shuri Collection was just a name and an idea: Build a professionally managed portfolio of safari lodges in Africa, starting with one property.
There was no brand identity. No website. No campaign.
We needed to move fast, build credibility, and start generating leads for a complex financial product in an industry known for long timelines and slow decision-making.
The Krescko Approach
We created the full brand identity from scratch—logo, visuals, voice, tone, tagline
We designed and launched a clean website in under 10 days
We crafted and ran targeted ads to start building a pool of interested, qualified leads
We simplified the financial offer into a digestible, story-driven pitch deck
But we didn't stop at launch. As the vision grew, so did the brand:
We developed Shuri Management Group—the operational arm
We helped concept and name The Shuri Way (app + social)
We designed SafariHire, a sub-brand focused on staffing
We laid the foundation for a brand that owns the full value chain of its industry
The Results
From idea to live brand in under 2 weeks
Ads live and generating targeted investor interest in days, not months
A full multi-brand strategy built for long-term growth, not just a launch
What The Client Said
"I came in with an idea. Two weeks later, I had a full brand, a website, and leads coming in. They just got it."